National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
McDonald's Olympic Hopefuls sponsorship project supporting young athletes
Adamec, Richard ; Postler, Milan (advisor) ; Dlouhý, Jakub (referee)
This thesis is devoted to the McDonald's Olympic Hopefuls sponsorship project. The first two parts include theoretical essentials for elaboration and the terms concerning marketing. Explanation of terms related to marketing communication and commercial communications is also included in this section. The third part is focused on sponsorship, its types and evaluation of sponsorship projects. The application part describes the history of the McDonald's Olympic Hopefuls project. Evaluation of the project and future recommendations are also presented here.
Úloha agentury CzechInvest při přidělování investičních pobídek
Adamec, Richard ; Lukáš, Zdeněk (advisor) ; Cibulková, Iveta (referee)
Práce popisuje organizační strukturu agentury CzechInvest, systém investičních pobídek, úlohu CzechInvestu v procesu přidělování pobídek a hodnotí vliv pobídek na příliv přímých zahraničních investic.

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