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Valuation of Sponsoring Activities of Partners of Competition Series Kolo pro život
Hájková, Lucie ; Postler, Milan (advisor) ; Adam, Jiří (referee)
This thesis deals with sports sponsorship, concretely with an evaluation of the sponsoring activities of partners for a series of competition mountain bikes called Kolo pro život. The first chapter of the theoretical section explains the definition of sponsorship and types of sponsorship. The second chapter deals with sports sponsorship, strategy and effectiveness. In the practical section starting with the third charter I introduce the competition series Kolo pro život. The fourth chapter focuses on the partners of the competition series, where I analyse the motivation of sponsorship, their goals, marketing activities, target groups etc. In the fifth charter I prove my two hypothesis, which I specified before my research started. In the conclusion I suggest improvements for the future.
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Financial analysis of the company Pivovary Staropramen a.s.
Krušinová, Viktorie ; Doláková, Helena (advisor) ; Adam, Jiří (referee)
The bachelor thesis is focused on financial analysis of Pivovary Staropramen a.s. to assess the financial situation of the company. The tesis consists of two parts, theoretical and practical. The theoretical part deals with the explanation of the methods. The practical part is dedicated to processing and interpreting the results of activities of the enterprise for the years 2004 -- 2008.
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Podnikatelské prostředí, kulturní specifika a obchodní zvyklosti nizozemského trhu, spolupráce s ČR
Fránová, Alžběta ; Zamykalová, Miroslava (advisor) ; Adam, Jiří (referee)
The first chapter describes the general characteristics of the Dutch market from the perspective of the historical, political or economic position. In the second chapter I deals with specific cultural habits of both countries (the Netherlands and the Czech Republic) with a focus on conflicts in the negotiations and cultural differences. The last chapter is devoted to the practical example of Czech company cooperating with the Dutch company. In addition, more present outlined the emergence of cooperation, as is currently developing a partnership and future perspectives.
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