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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing products with the Fair trade cocoa label
 ANTOŇŮ, Monika
This thesis analyses the issue of fair trade and the possibility of using its principles in the Czech Republic. The theoretical part of the thesis describes the reasons for formation of fair trade, its current status and issue of cultivating cocoa beans in developing countries. It also focuses on personality and consumers' shopping behaviour in the Czech Republic and how to manage properly a retail store in order to maximize the demand for Fair trade cocoa products. The method of questionnaire survey and observation is used for the research. It examines the offer of Fair trade cocoa products in retail stores, the range of demand, public awareness of fair trade, and consumer behaviour. Thus, the main objective of this thesis is to explore the supply of Fair trade cocoa products in retail outlets and the awareness and interest of these products among consumers.Then propose measures to increase sales of products with the Fair trade cocoa labels and also to summarise of the general public interest in this issue.
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Cyberbullying seen as one of origins of endangerment of primary and secondary school children
 ANTONŮ, Monika
The aim of my thesis is to collect information enabling to assess the risks of communication on social platforms for primary and secondry school pupils. The teoretical part is focused on the bullying and cyberbullyin in general. This part discusses the impact of media, computers, social platforms etc. on the lifestyle od teenagers. Furthermore, the issues of virtual reality and impact of social networks on pupils and teenagers during their school attendance are described. The thesis considers the specific problems of virtual environment, virtual identity and the safe use of internet as well. The aim of the practical part is to find, how do the pupils perceive communication via internet and social networks: whether they realize the dangers and how are they able to criticize it. The practical research of my thesis observes the extent to which have the pupils been cyberbullied or bullied and how are they aware of it.
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