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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Segmentation of Generation Y in the consumption of alcoholic beverages
 Adámková, Lenka ; Koudelka, Jan (advisor) ; Štěpán, Jakub (referee)
The main objective of the thesis was to divide the Generation Y, a group of young people between 18 and 32 years, into segments depending on the types of alcoholic beverages consumed. Subsequently the aim was to recommend for these segments suitable product innovation for the Czech market of alcoholic beverages. By analyzing secondary data in MML-TGI there were identified four segments with usage of factor and cluster analysis. The segments are: Rather...something lighter, Beer and shots, Liquorer and Wine and sweeter drinks. Then a structured questionnaire was created by using qualitative research (group discussions with the specified age group) and afterwards used for quantitative research. Data gained in the research was divided into equal segments which were identified in MML-TGI data and then there were recommended suitable product innovations in the branch of alcoholic beverages based on the preferences of the respondents identified in the research.
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Marketig Research, his Methods and Using It in a Given Business
 ADÁMKOVÁ, Lenka
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Průvodce po památkách období socialismu v Praze
 Adámková, Lenka ; Jarolímková, Liběna (advisor) ; Netková, Jarmila (referee)
The bachelor thesis deals with the form of architecture in Czechoslovakia in the socialist era, ie. the years 1948 - 1989. It brings closer the historical background of particular decades, the prevailing architectural trends among the Czechoslovak architects and urbanism efforts which created current cities. It is applied specifically to Prague and it is dedicated to the most significant or controversial buildings, assessed in terms of architecture, importance or discussibility. Furthermore, this thesis proposes possible tour routes according to the territorial and thematic consistency and suggests potential clientele.
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3 Adámková, Lenka
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