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Marketing activities of dance center
 Žoudlík, Václav ; Procházková, Markéta (advisor) ; Matiášková, Lenka (referee)
The bachelor thesis was aimed to analyse marketing activities of dance center DanceArt PELHŘIMOV, subsequently interpret the outcomes and make suggestions and recommendations to improve it. After outlining the theoretical concept concerning this topic I briefly introduced the dance center, its development, courses and other activities. Then I presented in detail all the marketing activities that are being used. Afterwards I switched to the overall analysis of these activities and presented a survey that I did to receive customer feedback and thus reach more objectivity. Finally, I compiled all the data and interpreted the results. Many of my conclusions are applicable to the dance center in order to improve the marketing activities and boost future development.
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