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National Repository of Grey Literature

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Marketing communications in introducing a new product Žďárská, Lada ; Kališová, Libuše (advisor) ; Jelínková, Radka (referee) Aim of this thesis was to describe the process of introducing the new product and marketing communications of new haircolor Casting Creme Gloss from L'Oéal Paris. The right combination of marketing tools was crucial with introducing new product, especially communication mix that was thoroughly analyzed and evaluated. Detailed record

See also: similar author names
6	Žďárská, Lenka
1	Žďárská, Lucie

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