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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of Customer Satisfaction and Suggested Measures for its Improvement
 Červenková, Jana ; Šupová, Ivana (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis focuses on the analysis of customer satisfaction for a travel agency KM Travel and recommendations for its improvement. The theoretical part deals with basic concepts, such as marketing research, customer, customer satisfaction and quality of service. In the practical part is an analysis of KM Travel and analyze the information obtained from questionnaires. Based on the evaluation are suggested measures and recommendations to increase customer satisfaction.
Detailed record
Analysis of Customer Satisfaction and Suggested Measures for its Improvement
 Červenková, Jana ; Šupová, Ivana (referee) ; Chalupský, Vladimír (advisor)
This master’s thesis focuses on the analysis of customer satisfaction for a travel agency KM Travel and recommendations for its improvement. The theoretical part deals with basic concepts, such as marketing research, customer, customer satisfaction and quality of service. In the practical part is an analysis of KM Travel and analyze the information obtained from questionnaires. Based on the evaluation are suggested measures and recommendations to increase customer satisfaction.
Detailed record

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