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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Crisis communication
 Štofčíková, Viera ; Zeman, Jiří (advisor) ; Grigerová, Laura (referee)
The purpose of this dissertation is to prove the importance of crisis communication and to evaluate the performance of the selected airline company on Facebook in relation to the benchmark of the industry. The theoretical component of the dissertation divulges in the definition of communication and its related processes, while emphasizing mass communication and its changes in regards to the development of new technologies. Furthermore, the study also describes crisis communication, its various uses and principles. The practical component gives a brief overview of social media platforms - with a particular focus on Facebook - within which the recommendations of how to manage crisis situations on the aforementioned platform are listed. By following those recommendations, commendable management of crisis communication will be shown with the example of the given airline.
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Ethics and etiquette on Facebook
 Štofčíková, Viera ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
Contemporary society considers Facebook as a phenomenon of this time. In contrast to other social networks, Facebook offers its users a wide range of services and functions and thereby indirectly forces them to reuse, in some cases to daily return, as well. Facebook is a global community of people and in this community users should respect some certain social rules, they should follow moral principles and they should not exceed the limits of decency. The aim of this work is the analysis of Facebook user's behavior and then a determination of the social rules and recommendations that would lead them to the correct behavior.
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