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Marketing in Civil Engineering
 Štipčáková, Lenka ; Polanecká, Šárka (advisor) ; Vlnas, Pavel (referee)
This thesis is focussed on the analysis of marketing in the area of civil engineering. The first, theoretic-practical part describes the individual marketing tools that are applicable in civil engineering. The second, analytical part inspects using the individual marketing tools by the chosen subjects which are active in the field of civil engineering. For these purposes I decided to choose some of the most influential general contractors -- Metrostav a.s., Skanska a.s., OHL ŽS, a.s., Hochtief CZ a. s., PSJ, a.s. and Porr (Česko) a.s.
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1 Štipčáková, Lucie
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