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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis and proposals for changes of marketing strategy of private secondary school
 Štieglerová, Renata ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of this diploma thesis is to analyse and propose changes to the marketing strategy of private secondary school. The thesis is divided into two chapters. First part deals with educational system in the Czech Republic, theoretical aspects of marketing of services and specifics of marketing of educational institutions. The practical part is focused on analysis of marketing strategy of particular school. SWOT analysis and marketing research are performed as well. On the basis of this research changes of the marketing strategy of the school are proposed.
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Business and cultural particularities of Chile
 Štieglerová, Renata ; Gullová, Soňa (advisor) ; Klosová, Anna (referee)
The aim of this bachelor thesis is to analyse business and cultural particularities of Chile. The thesis is divided into three chapters. First chapter talks about general characteristics of Chile, which include economical, political and administrative facts, history of Chile and geographical conditions. Second chapter outlines cultural aspects such as structure of population, language and Chilean cuisine. Last chapter deals with business particularities of Chilean businessmen. A part of this chapter focuses on Chilean trade fair Ambiental concerning the environment. The author also works up the questionnaires, which describe business negotiations with a Chilean partner in practice. Conclusions of questioning are compared with a theoretical base at the close of the thesis.
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