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Advertisement and Pre-School Age Children
Štěrbová, Radka ; Kucharská, Anna (advisor) ; Valentová, Lidmila (referee)
This Bachalor elaborate wants to pay attention at the fact how advertizing is being persieved not only by children,but by their parents and teachers as well and how advertizing interferes with their daily life and influences them. I used an investigation method of questionnaire - experiment. Concerning the children, I decided to stress the way how they persieve the advertizing,how they understand it and what is their reaction to it. In the questionnaire for parents, I was interested in their opinion on advertizing and if they were aware of the influence of it regarding their children. In the questionnaire for teachers, I intended to find out if they were aware of any influence of advertizing on children and if the advertizing is seen,for example, in their thematic games My hypothesis, that the children are being influenced by advertizing, has been confirmed,however if this occurs under supervision of their parents or other adults,the influence is not substantial. Powered by TCPDF (www.tcpdf.org)
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Advertisement and Pre-School Age Children
Štěrbová, Radka ; Kucharská, Anna (advisor) ; Valentová, Lidmila (referee)
This Bachalor elaborate wants to pay attention at the fact how advertizing is being persieved not only by children,but by their parents and teachers as well and how advertizing interferes with their daily life and influences them. I used an investigation method of questionnaire - experiment. Concerning the children, I decided to stress the way how they persieve the advertizing,how they understand it and what is their reaction to it. In the questionnaire for parents, I was interested in their opinion on advertizing and if they were aware of the influence of it regarding their children. In the questionnaire for teachers, I intended to find out if they were aware of any influence of advertizing on children and if the advertizing is seen,for example, in their thematic games My hypothesis, that the children are being influenced by advertizing, has been confirmed,however if this occurs under supervision of their parents or other adults,the influence is not substantial. Powered by TCPDF (www.tcpdf.org)
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Marketing study of useage technical sights
ŠTĚRBOVÁ, Radka
This thesis analyzes the use of technical sights in tourism products in Tabor area. Is created a marketing plan for the reconstruction of selected technical sight (Křižík's power station) into a multifunctional cultural center. Based on the data are monitored financial results and possible sources of funding for this project and is suggested a strategy for future development.
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Cestovní ruch na Plzeňsku
Štěrbová, Radka ; Nezdařilová, Eva (advisor) ; Patočka, Jiří (referee)
Práce popisuje a hodnotí stav CR v turistickém regionu Plzeňsko. Na základě toho je provedena SWOT analýza a jsou navrženy možnosti dalšího rozvoje a opatření, která by mohla pomoci nejen ke zvýšení návštěvnosti Plzeňska, ale také k prodloužení pobytu návštěvníka a k celkovému zvýšení atraktivity a povědomí o Plzeňsku. Teoretická část se zabývá pojmem cestovní ruch. Další kapitoly charakterizují Plzeňsko a materiálně - technickou základnu oblasti, analyzují návštěvnost regionu, zabývají se nejvýznamnějšími formami CR, které jsou pro Plzeňsko typické. Jsou uvedeny výsledky vlastního dotazníkového průzkumu a jednotlivé nástroje propagace a podpory rozvoje cestovního ruchu v regionu.
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