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	The influence of brand on consumer buying behavior Štěpánková, Andrea ; Vokáčová, Lucie (advisor) ; Miroslava , Miroslava (referee) This thesis is focused on private brands and their impact on consumer behavior. Goal of this thesis is to define impact of dm drogerie private brands on consumer behavior. The theoretical part of the thesis is based on secondary research. Then I described consumer behavior and their decision process by synthesis and comparison from different authors. The practical part of this thesis aims on attributes of private brands including their advantages and disadvantages and evaluation of current state of consumer's perception of dm drogerie's private brands. Further on it analyzes marketing mix of drugstore chains. All information regarding this topic was completed by survey and my further research. All suggested recommendations were based on acquired information. Detailed record
	Odstraňování kontaminací ropnými látkami Štěpánková, Andrea Detailed record
	Hodnocení různých způsobů biodegradace ropných látek Štěpánková, Andrea Detailed record

See also: similar author names
2	ŠTĚPÁNKOVÁ, Aneta
3	Štěpánková, Adéla
2	Štěpánková, Alena
2	Štěpánková, Anežka
10	Štěpánková, Anna

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