Home > Search Results: Štěchová, Pavlína
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
The effect of cosmetic products packaging on consumer choice
 Štěchová, Pavlína
The master thesis examines how packaging of cosmetic products can influence the choice of consumers. It analyses the behaviour of 18 - 74 years old female consumers who are users of cosmetic products. For data collections were used qualitative and quantitative research methods. The main objective of the thesis is to propose appropriate recommendations for cosmetics packaging.
Detailed record
Communication Strategy and Analysis of Marketing Activities of Vykupto.cz
 Štěchová, Pavlína
The main goal is to design a strategy for increasing the number of registered customers at the discount portal Vykupto.cz. A supplementary goal will be to analyze the current situation and suggest possible improvements of the marketing communications for a selected segment.
Detailed record

See also: similar author names
1 ŠTĚCHOVÁ, Pavla
4 ŠTĚCHOVÁ, Petra
4 Štěchová, Petra
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English