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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of the student organisation AEGEE-Praha
 Kaslová, Aneta ; Vávra, Oldřich (advisor) ; Špičáková, Markéta (referee)
The aim of the bachelor's thesis is to introduce the marketing activities of the student organization AEGEE-Praha, to define and analyse its competitive environment and to propose a marketing strategy based on the analysis and questionnaire survey. In the theoretical part are defined terms like marketing strategy, marketing communication or student organization, then further is described the student organization itself and its local activities. In the practical part of the thesis I present the marketing tools used by AEGEE-Praha and I evaluate its competitive environment. The thesis includes a questionnaire survey that helped to identify what is the general opinion of the young people about student associations and what is their awareness about AEGEE-Praha's activities. The thesis uses information from the expert literature, analysis of the questionnaire survey as well as my personal experience.
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Cultural capital of Hradec Králové and its influence to the cultural policy of the city
 Špičáková, Markéta ; Tyslová, Irena (advisor) ; Kouba, Vojtěch (referee)
Bachelor thesis called "Cultural capital of Hradec Králové and its influence to the cultural policy of the city" describes creation and development of this modern city during the last century. The thesis focuses mainly on significant buildings and constructions of the last few years. Tradition and the image of the city influence two main sectors that are mentioned here. The first of them are plans for the future, created by municipal council, the second is the lifestyle of inhabitants. The last chapter refers to investigation on public opinion.
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