Home > Search Results: Šocová, Vendula
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Utilization of Modern Communication Tools in Tourism
 Menzlová, Monika ; Šocová, Vendula (referee) ; Chalupský, Vladimír (advisor)
This master thesis deals with the use of modern communication tools in tourism. The main objective is to analyze modern communication tools used by tour operators/ travel agencies to approach the potential clients and to suggest the measures of their effective usage and a proposal of marketing communications for the chosen tour operator. The results could contribute to the proposals of the usage of modern communication tools in practice. A primary questionnaire survey among the receivers of touristic services was used for this purpose, which was compared to the results of tour operators and travel agencies.
Detailed record
Utilization of Modern Communication Tools in Tourism
 Menzlová, Monika ; Šocová, Vendula (referee) ; Chalupský, Vladimír (advisor)
This master thesis deals with the use of modern communication tools in tourism. The main objective is to analyze modern communication tools used by tour operators/ travel agencies to approach the potential clients and to suggest the measures of their effective usage and a proposal of marketing communications for the chosen tour operator. The results could contribute to the proposals of the usage of modern communication tools in practice. A primary questionnaire survey among the receivers of touristic services was used for this purpose, which was compared to the results of tour operators and travel agencies.
Detailed record

See also: similar author names
2 Šocová, Veronika
2 Šočová, Vanessa
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English