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Family house with bookstore
Šmerda, David ; Šoulová, Eva (referee) ; Vlček, Milan (advisor)
It is a detached family house. The building is located on Brněnská street in Černá Hora. The building has one underground floor, two above-ground floors and an attic. The underground floor is part of the owner's apartment and has a garage, laundry, toilet and storage space. The first floor is used as a bookstore shop, which consists of a sales area, social facilities for employees and a handy warehouse. The second floor and the attic serve as the owner's apartment. On the second floor there is a living room connected with kitchenette, bathroom, guest room, study and dressing room. In the attic there are two children's rooms, a bathroom and a bedroom with access to the terrace. The house is based on plain concrete foundations and lined with HELUZ. The roof above the building is gabled with roof tile roofing. Part of the bachelor thesis is a seminar work on the railing.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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Proposal for Using Virtual Reality Technology in Marketing of a Company
Šmerda, David ; Herman, Pavel (referee) ; Kaňovská, Lucie (advisor)
This Bachelor Thesis describes the current advent of virtual reality (VR) technology and possible use of this technology in marketing of the company. I will apply this technology to PTÁČEK - velkoobchod a. s. In the first part I will focus on the theory of marketing, marketing communication, marketing trends including virtual reality and psychological aspects in connection with VR. In the second part I will introduce the company PTÁČEK - velkoobchod a. s. And using selected analyzes I will analyze its marketing environment, which I will summarize in the resulting SWOT analysis. The third part contains a proposal to improve the company's marketing through VR technology, it‘s implementation and solution in practice.
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Family house with bookstore
Šmerda, David ; Šoulová, Eva (referee) ; Vlček, Milan (advisor)
It is a detached family house. The building is located on Brněnská street in Černá Hora. The building has one underground floor, two above-ground floors and an attic. The underground floor is part of the owner's apartment and has a garage, laundry, toilet and storage space. The first floor is used as a bookstore shop, which consists of a sales area, social facilities for employees and a handy warehouse. The second floor and the attic serve as the owner's apartment. On the second floor there is a living room connected with kitchenette, bathroom, guest room, study and dressing room. In the attic there are two children's rooms, a bathroom and a bedroom with access to the terrace. The house is based on plain concrete foundations and lined with HELUZ. The roof above the building is gabled with roof tile roofing. Part of the bachelor thesis is a seminar work on the railing.
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