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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
e-Word Of Mouth Evaluation of Czech banks on Facebook and web comments
 Škola, Petr ; Novotný, Ota (advisor) ; Jelínek, Ivan (referee)
The diploma thesis analyzes internet discussions and Facebook sites that relate to banks and banking products. This analysis has been prepared for the potential value for marketing purposes, but also for other users outside the field of marketing. The main objective is to propose a regularly administered overview containing metrics and characteristics, which would provide information about the current status of the topics that were discussed at the monitored data sources. At first are described the methods of marketing research regarding to the possibility of obtaining data based from Internet discussions. Next are described the intermediate objectives. The base is description of downloading data from the mentioned sources. There have been identified two web pages and Facebook profiles of five banks, which are the data sources. Another objective is to create Java programs for downloading data and storing them in Elasticsearch. This data is enriched by sentiment analysis of users' comments. The main objective is based on defined metrics and characteristics that will be displayed. Subsequently, the data are analyzed using the proposed visualization in the application Kibana. The resulting data are interpreted, and there is designed a form of their distribution, which is the main objective of this work. The contribution of this work is the description of the processing of data that can be obtained from the website and public Facebook profiles with emphasis on their content, and their further enrichment and finally data visualization designed for wide range of audience.
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Report creation rules in GE Money Bank
 Škola, Petr ; Novotný, Ota (advisor) ; Hauzírek, Michal (referee)
Reporting in BusinessObjects in a large company especially in the bank must have some rules. The result of this thesis is a draft of codification of these rules for a particular environment. This draft will in practice be used to create an internal regulation, which will be mandatory in Department Operations. The proposed regulation contains comments and questions that need to be resolved before creating legislation. On this basis it will be possible to discuss the whole issue of report creation in this department. Output and purpose of this thesis are the impetus for legislation arising from the analysis of laws and internal regulations, and are supplemented by reporting requirements for the unification and best practices. These additional requirements will be for example in the form of naming conventions, commenting of objects, etc. The regulation will then be published as a supplement to the more general internal regulation. Regulation will be used for internal purposes when creating reports. The user who will act in accordance with this regulation will facilitate the work to develop a report in all phases and will use the best practices collected from various Internet resources, and the experience of other users and colleagues, whose contributions will be delivered during the discussion of individual points during the development of regulation. The resulting report will meet all statutory and other requirements.
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