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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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Design of Company Marketing Plan
Šimko, Dávid ; Podracká, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focuses on marketing plan design for the chosen company HEMATIT Košice, s.r.o., which deals with production and sale of jewellery. The current situation of the company will be identified by means of analysis of the company’s external and internal environment. Based on these analyses and their outputs, the SWOT analysis will be created at the end of the second chapter. Results of this analysis will be the main input for compiling the marketing plan. Activities of the plan should lead to improvement in advertising and in market situation of the company.
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Design of Company Marketing Plan
Šimko, Dávid ; Podracká, Ivana (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis focuses on marketing plan design for the chosen company HEMATIT Košice, s.r.o., which deals with production and sale of jewellery. The current situation of the company will be identified by means of analysis of the company’s external and internal environment. Based on these analyses and their outputs, the SWOT analysis will be created at the end of the second chapter. Results of this analysis will be the main input for compiling the marketing plan. Activities of the plan should lead to improvement in advertising and in market situation of the company.
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The Proposal of Marketing Communication for the Company TKTD S.R.O.
Šimko, Dávid ; Společníková, Lucia (referee) ; Kaňovská, Lucie (advisor)
The master thesis deals with the proposal of marketing communication for selected business activities of the company TKTD s.r.o., which are car wash, tire and car services. The thesis is divided into three main parts. The first part includes theoretical knowledge relevant to marketing and marketing communication. The second one focuses on the company situation analysis, company´s general and sector environment analysis. The last part includes concrete final proposals and procedures based on results of analyses, which should contribute and improve the company´s current situation on the local market.
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Localization Entry profile of ISO/IEC 29110 standard and its publication in Eclipse Process Framework Composer
Šimko, David ; Buchalcevová, Alena (advisor) ; Mittner, Jan (referee)
The aim of diploma thesis is translation, customization, realization and publication English version of Entry profile which is part of ISO/IEC 29110 in Eclipse Process Framework Composer tool with own methodology of realization so that profile will be available to Czech expert public. The goals are achieved by conversion of Entry Profile in Eclipse Process Framework Composer tool into web form. The first benefit of diploma thesis is description and characteristics of Entry Profile which is part of ISO/IEC 29110 standard, which serves to profile understanding and its practical usage. The second benefit is creation own methodology which allows Entry Profile conversion into electronic version. For profile realization is used Eclipse Process Framework Composer tool. The third benefit is detail reference book of profile realization in Eclipse Process Framework Composer. The main benefit is Entry Profile created in web form, which is available to expert public. At the beginning of diploma thesis is described Entry Profile, its goal, structure and implementation packages. In third chapter is described concept of Unified Method Architecture which serves as theoretical input for chapter about Eclipse Process Framework Composer tool. In fourth chapter is characterized tool for management and maintenance methodology - Eclipse Process Framework Composer. Follows chapter about methodology of profile realization in Eclipse Process Framework Composer. Sixth chapter is detail reference book realization of Entry Profile in Eclipse Process Framework Composer. In following chapter is profile published in web form. Eight chapter evaluates realization and publication in Eclipse Process Framework Composer tool.
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Testing GUI applications in Java
Šimko, David ; Pavlíčková, Jarmila (advisor) ; Borovcová, Anna (referee)
The aim of this bachelor thesis is to provide a theoretical background for GUI testing, to perform market analysis of tools that are available for GUI testing and to demonstrate practically GUI testing using one selected tool. The goals in the first part are achieved through the analysis of scientific literature, scientific articles and Internet sources. In the second part of this work it was necessary to manage the practical aspects of testing and to take over the analysis of the current market for testing GUI applications. The benefit of this work is a summary of theoretical knowledge about the particular topic, current overview of available tools and practical demonstration of one testing tool. The work is divided into two parts. The aim of the theoretical part is to clarify and define the basic concepts and issues. The practical part focuses on mapping the tool market and practical demonstration of GUI testing using the Abbot tool.
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