National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Marketing communication of the company Apolo Praha
Šibravová, Veronika ; Zamazalová, Marcela (advisor) ; Černá, Jitka (referee)
In my Bachelor's Thesis I engage in communication of company Apolo Praha, s.r.o. with its existing and potential customers. My main goal is to design a suitable communication campaign that would ensure the company greater brand awareness among the general public. I am using for that such communications tools that could hit a target group, but they are not so expensive. It is important to keep the financial limit set by the company, and it is 500,000 CZK. In conclusion of my Bachelor's Thesis I am evaluating if I succeeded in achieving the goals, and whether they are achievable for the company Apolo Praha, s.r.o.

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