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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Mix of a Company
 Demeter, Radek ; Šebestíková, Lucie (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the marketing mix of Hopax Ltd.. company. The introductory part of the thesis contains theoretical foundations of the given issue. The analytical part presents the company itself and analyzes the external and internal environment of the company, including the marketing mix and SWOT analysis based on the previous theory. The analytical part also includes an overall evaluation of the marketing mix of the company. The proposal part contains suggestions based on previous analyses.
Detailed record
Marketing Mix of a Company
 Demeter, Radek ; Šebestíková, Lucie (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on the marketing mix of Hopax Ltd.. company. The introductory part of the thesis contains theoretical foundations of the given issue. The analytical part presents the company itself and analyzes the external and internal environment of the company, including the marketing mix and SWOT analysis based on the previous theory. The analytical part also includes an overall evaluation of the marketing mix of the company. The proposal part contains suggestions based on previous analyses.
Detailed record

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