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National Repository of Grey Literature

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The analysis of branding strategy and innovation opportunities of the company OP papirna s.r.o. Petrmann, David ; Zamykalová, Miroslava (advisor) ; Šanovec, Libor (referee) This thesis deals with the analysis of the Branding Strategy, Strategic Brand Management and Innovation opportunities of the company OP papírna, s.r.o., producing thinprint paper which is applied as patient information leaflet in pharmaceutical industry for both the Czech and foreign markets. Author of the thesis studies creation and success of the OP brands, current Branding Strategy, following technical service and awareness of the OP products in comparison with the competition. Author also analyzed current condition of the firm using MOST analysis, market development using PESTE analysis and innovative opportunities for the company and SWOT analysis. In that case he answered beforehand-asked questions. Detailed record

The analysis of OP Papírna´s Olšany, s.r.o. business strategy at internal and foreign markets Petrmann, David ; Zamykalová, Miroslava (advisor) ; Šanovec, Libor (referee) This thesis deals with the analysis of OP Papírna's Olšany, s.r.o. business and marketing strategy, producing thinprint paper which is aplicated as patient information leaflet at pharmaceutical industry for both the Czech and foreign markets. Author of the thesis describes creation of the OP brand, it's sucess, aplication and creates marketing mix of the company. Author also formed SWOT analysis of the company which found out current condition of the company. In that case puts forward recommendations which can lead to an improvement of the company's position. Detailed record

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