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Crisis management as part of management of a chosen institution
ŠVEHLA, Ladislav
The goal of this work is to specify the relation between crisis management and company control and to suggest possible application in implementing of crisis management principles into company control. The research was performed in the period 2003 {--} 2005. Crises of companies are significant and generally unexpected situations which threaten the goal of the company or its existence temporarily or permanently. The impact of such situation can significantly harm the company, its employees, products or services and public reputation. The crises are induced by the pressure of inner or outer events which make the management do urgent decisions. This can be downfall of the market, legislative restrictions, fall of the exchange rate (in foreign currency), unsuccessful innovation, new competitive product etc. The company which was analyzed offers more possibilities for application of crisis management. In the thesis we mention the relation of company control {--} director general and crisis management in certain division ``subordinate{\crqq} to director general. In the thesis we examined certain model situations when the crisis of a company can happen. The main reasons for crisis situations are loss of trade outlet, loss of consumers, competition, unfulfillment of production and overflow of production. Unreasonable overflow of manufacturing capacity results in unfulfillment of promised dates, deterioration in quality, and the outcome can be loss of the customer. All these situations can affect the company so it is important to be ready for them. The main recommendation for managing a company lie in consistent performance of economic and financial analyses and their inspection and evaluation. This will help the management of the company to identify beginning of a crisis. If the crisis situation occurs in a company, the management and owners of the company should consider if they involve crisis management in governing the company or if they want to solve the problems with current management. Although it is not apparent, current management is actually crisis management. Partial changes and suggestions are the following: looking for new trades, reinforcement in marketing and commercial section, permanent preparedness for crisis situations and preparedness of crisis plan, avoiding to be dependant on one customer and regular checking of trade and operative plans.
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