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National Repository of Grey Literature

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Employer Branding Strategy ŠUBOVÁ, Nikola This diploma thesis aims at evaluating the Employer Branding system and formulating a strategic approach, including the design of a strategy leading to the improvement of the current situation in the selected organization. The theoretical part of the thesis is devoted to the specification of concepts related to employer branding, definition of tools and possibilities of measuring Employer Branding and description of social networks. In the practical part, the analysis of the current state of Employer Branding in the selected organization, the analysis of questionnaire surveys, the analysis of the use of profiles on social networks, SWOT analysis, which is evaluated using the method of pairwise comparison with the help of Fuller's triangle. The output of the thesis is three proposed strategies, of which the most appropriate one is elaborated and recommended in detail based on the results. Detailed record

Employer Branding in Selected Company ŠUBOVÁ, Nikola This bachelor thesis is focused on employer branding. The main objective of the thesis is to identify and to evaluate tools which are used for internal and external employer branding and to propose measures that might improve the management of employer branding in a selected company. The theoretical part of the thesis specifies the internal and external tools and processes which are used in building and evaluating the employer branding. In the practical part these tools are compared with the methods used by the selected company for building their own employee brand and with a case study based on two questionnaire surveys. One survey was carried out among students and graduates and the other one among employees of the selected company. Detailed record

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