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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Market position of a private label
 ŠEFČÍKOVÁ, Lucie
This bachelor thesis pursues private labels in retail chain Albert. The main purpose of this study is to determinate their position on the retail market from consumer perception. Another aim is to find out customer awareness of private labels. The thesis is devided into the theoretical and practical part. The theoretical part focuses on labels issue, especialy on position of private labels on the market. The practical part uses marketing survay, which is realized by online questionnaire survey. The goal of bachelor thesis is to evaluate customers preferences concerning private against commercial brands and their knowledge of private labels quality. The gained data will be used to formulate recommendations which would help to increase sold volume of private label products and improve customers awareness about private labels.
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The analysis of factors affecting the crisis immunity and preparedness of company in tourist trade sector
 Šefčíková, Lucie ; Antušák, Emil (advisor) ; Kopecký, Zdeněk (referee)
The main aim of this thesis is to analyse actual development of company in tourist trade sector and focus on threats and risks of business in this field. The theoretical part is focused on the tourist trade area and at the same time it reports common information about crisis management. It also defines methods of analysis, which can be used in order to achieve better immunity and preparedness of company against any criris. Afterwards in practical part the thesis describes surveyed hotel Krystal and with the help of SWOT analysis and another three methods discloses threats, which are actual for the hotel. From results of all analysis follows that the hotel is going strong in crisis management field. Despite it I tried to draw up some proposals and recommendations, which can level the current crisis immunity and preparedness of the hotel up.
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See also: similar author names
2 Šefčíková, Linda
2 Šefčíková, Lucie
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