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National Repository of Grey Literature

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Strategic Analysis of an Enterprise Šímová, Radka ; Dvořák, Jiří (advisor) ; Ezrová, Hana (referee) Theoretical part of the graduation thesis focuses on describing strategy of a company and methods used in the external and internal analysis of the company, such as PEST analysis, analysis 4C, SWOT analysis, Porter's analysis. The main goal of the practical part of the thesis is to describe concrete company and analyze it's internal and external surrounding. At he end of the thesis there are written recommendations for company and strategy. Detailed record

Analýza nástrojů marketingového mixu v podniku Windoor CZ s.r.o. Šímová, Radka ; Ezrová, Hana (advisor) Práce hodnotí postavení podniku na trhu, ve SWOT analýze zjišťuje silné a slabé strínky podniku a jeho příležitosti a hrozby. Dále podává přehled o jednotlivých nástrojích marketingového mixu a navrhuje opatření ke zlepšení jejich využívání. Detailed record

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1	ŠÍMOVÁ, Romana

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