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National Repository of Grey Literature

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Work with fans of HC Pardubice Ľuptovský, Vít ; Novotný, Jiří (advisor) ; Kotáb, Jiří (referee) Main goal of this thesis is to describe and analyze factors that influence attendance of sport events (matches) of HC Pardubice with the focus on the work with fans as one of the assumed factors of attendance rate. The theory part si focused on theories which refer to this problem. These are: demand for sport and its determinants, theory of sport product and fan definition. At the beginning of practice part, the thesis describes characteristics of the hockey club. Next chapter deals with factors which influence the attendance rate with the goal to determine the significance of particular factors. Subsequently the thesis analyzes the work with fans with special attention to sport product of the club, its price, sales promotion and other elements of club's marketing. Individual chapters are supplemented by the results of the research of HC Pardubice supporters sample that refer to the content of each chapter. In conclusion, the work with spectators is evaluated and possibilities of spectator care development are propounded. Detailed record

Analýza on-line platebních systémů Ľuptovský, Vít ; Stříteský, Václav (advisor) ; Vávra, Oldřich (referee) Práce se zabývá analýzou platebních systémů na internetu, jejich popisem, určením hlavních předností a výhod, vzájemným porovnáním systémů dle atraktivity, možností a nabídky služeb systémů. Součástí práce je také analýza nákladovosti provozu jednotlivých platebních systémů. Detailed record

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