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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Social Community in Social Networks on the Internet
 Čvanda, Michal ; Novotná, Eliška (advisor) ; Novák, Michal (referee)
The main purpose of the diploma thesis is to study the environment and functioning of the selected community Islám v ČR nechceme (No Islam in the Czech Republic) on Facebook. The analysis focuses mainly on obtaining knowledge and information about the links of the group with other subjects on the social network and also on covering the growing interest in the studied group. The analysis is carried out using Gephi and Microsoft Excel software. The results of both analyses bring the knowledge necessary to fulfil the purpose of the diploma thesis. The proposed methods can be applied to analyse groups of various sizes and specialisation. These analyses and information gained in this way may be applied as part of security management, specifically for the study and mapping of extremist groups, which may significantly facilitate the decision-making processes of the security authorities.
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Analysis of Marketing Mix Tools of a chosen Company with Emphasis on Communication
 Čvanda, Michal ; Svoboda, Petr (advisor) ; Řepová, Helena (referee)
The aim of this thesis is a decription of the marketing mix tools, with an emphasis on communication, assessment of the appropriateness of the various marketing tools used at Czech Rent a Car Ltd. (Europcar) and proposal of recommendations to improve the current situation.
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