National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Potential of animation agency Wintour s.r.l. in the czech market
Čmelíková, Pavla ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
Topic of this bachelor thesis is Potential of animation agency in the czech market. Wintour s.r.l. is an italian company specialized in providing animation services in turist section. Goal of this thesis is to search out if there exists a possibility to enter in the czech market according to the already existing level of animation in Czech Republic. The teoretical part is focused on deeper explanation of function of animation in toursim and description of company Wintour s.r.l. including its marketing mix.

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