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Customer protection on the market of textile products
 Leinveberová, Tereza ; Horová, Olga (advisor) ; Čiplová, Marie (referee)
This bachelor thesis is devoted to the customer protection on the market of textile products. The aim of the thesis is to analyse customers' knowledge in the field of textile labelling, to record their preferences when buying clothes and to observe customers' opinions about competency of textile vendors. The secondary aim is to define textile vendors' attitudes to quality brands, textile education and customers' interests in information provided on product labels. The market research was obtained by the written questionnaires for users and by personal questioning of textile sellers. The market research provides the following results - the users know only some of the maintenance symbols, the product appearance has the strongest influence when shopping and the sellers are not educated enough. Textile sellers do not find quality labels and textile education important. According to their opinions, customers are not interested in detailed information about the products.
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