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How to recognize an apple "farm"? Way of communication and formation "farm" at Holešovice market
Čižmářová, Hana ; Ezzeddine, Petra (advisor) ; Pauknerová, Karolína (referee)
My diploma thesis, How to recognize an apple "farm"?, examine the way of creating farmers market at Holešovice. I come from Actor-network theory which sees as actor not only people but the objects and organizations too. This theory does not distinguish human and non-human actors. The data required for analysis, I obtained mainly through participant observation, interviews and analysis of material culture. My work is focused on the discovery of meanings which visitors attribute to "farmers". Further, the ways of communication of this meanings. Finally I reveal the actors who construct the ideas about farmers and the real market. On the creating of market participate not only organizers, vendors and visitors. I show that the time and context of the market, holding the tradition of vegetable markets, the place of performance, the size of hall, weather, seasonality and the possibility of electronic communication play the important role too.
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