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Faktory ovplyvňujúce vstup podnikateľského subjektu na zahraničné trhy
 Černayová, Kristína
The diploma thesis focuses on determining the critical success factors of SMEs breweries penetration of the Lithuanian market. The first part deals with the terminology related to the SMEs, the internacionalization process itself, situation analysis, the management decision process and last but not least, risk analysis. The practical part is devoted to to the analysis and comparison of slovak and lithuanian market environment through PESTEL and Porter analysis, a selection of the location and a form of penetration of the Lithuanian market. Morover, it specifies risks and critical success factors of the internationalization of the company using a map of risks and a sensitivity analysis. The overall topic is complemented of a business plan, its prediction and SWOT analysis.
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