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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Mike Tyson in Czech Republic - Publis Relations activities before his first planned arrival and consecutive critical communication
 Čerešňáková, Eva ; Postler, Milan (advisor) ; Pošteová, Mária (referee)
This thesis is focused on Public Relations activitios in connection with planned Mike Tyson arrival to Czech Republic. This arrival in autumn 2010 was not realised and the changes came only one day before the planned arrival. Description of PR and also consecutive critical communication is followed by the analysis of the situation made between experienced PR managers and journalists. The results of the analysis and also proposals of communication improvement are presented at the end of the thesis.
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Public Relations focused on IT, segments B2B and B2C
 Čerešňáková, Eva ; Postler, Milan (advisor) ; Čejková, Eva (referee)
This work is focused on Public Relations, as a part of marketing activities. First part is general, only about PR, next part is already focused only on this problematics in IT. Part of this work is research, where the different level and quality of PR activities is compared, not only between czech and foreign companies, but also between companies from B2B and B2C segments.
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