Home > Search Results: Čerňáková, Andrea
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing strategy of Travel Service in domestic and abroad market, comparing to other competitors
 Kolářová, Kateřina ; Zamykalová, Miroslava (advisor) ; Čerňáková, Andrea (referee)
This thesis deals with the marketing strategy of Travel Service domestically and abroad compared with other competitors. This is a private airline operating in the market for charter and scheduled flights. The thesis is divided, due to better orientation on the theoretical and practical part. Marketing strategy is based on a detailed description of marketing mix and personal experience of me working in this company. The work is evaluated by SWOT analysis and the conclusion presents the proposal to improve the marketing strategy.
Detailed record
Image Analysis of MINI
 Sajdlová, Kamila ; Vávra, Oldřich (advisor) ; Černáková, Andrea (referee)
This thesis describes in theory tools of marketing communication and in particular their practical use in influencing the image of MINI brand and its products. It analyzes typical MINI customers. The thesis describes the position of the brand on the Czech automotive market and aims to recommend marketing activities that will lead to higher sales of MINI products in the Czech Republic.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English