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National Repository of Grey Literature

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Analýza a zhodnocení marketingových aktivit vybrané firmy Čejková, Romana ; Zamazalová, Marcela (advisor) ; Dušek, Daniel (referee) Thesis analyse the marketing activities of selected company. The company rents IT equipment. Thesis contains direction of marketing strategy based on marketing mix which company might use to increase decreasing demand on market. Detailed record

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