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National Repository of Grey Literature

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Systém péče o klíčové zákazníky ve firmě BAEST, a.s. Čechová, Vendula ; Malý, Václav (advisor) ; Kulovaný, František (referee) Práce se zabývá specifickou součástí industriálního marketingu a jeho praktické aplikace ve strojírenské společnosti. Definuje odlišnosti marktingu na B2B trzích, hlavní teorie, týkající se řízení vztahů se zákazníky ? koncepty relationship marketingu, key account managementu, customer relationship marketingu a významu informací pro řízení vztahů se zákazníků. Na základě teoretických koncepcí jsou definovány hlavní prvky systému řízení zákazníků, jejichž přítomnost a kvalita je posuzována v praxi. V rámci ochrany citlivých údajů společnosti BAEST je zveřejněna pouze teoretická část práce. Detailed record

See also: similar author names
8	ČECHOVÁ, Veronika
1	Čechová, Vanesa
8	Čechová, Veronika
2	Čechová, Vlasta
2	Čechová, Věra
1	Čechová, Věra,

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