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Možnosti využití hry geocaching v cestovním ruchu na území SO ORP Příbram
ČEŘOVSKÁ, Eliška
The bachelor thesis be concerned with possibilities of geocaching in tourism in the area of the Administrative District of the municipality with extended competence Příbram. The main goal of this thesis is devising own containers called caches or geocaches which are not associated with any existing cache in the area. These suggestions should be contribute to more attractiveness of the area and bring new visitors to the region. Part of the thesis is the characteristic of tourism in the area and the characteristic of geocaching as well. Also, geocaching and tourism are not described only for the administrative district, but for the whole state territory of the Czech Republic.
Prima tv news reengineering
Čeřovská, Eliška ; Lokšík, Martin (advisor) ; Šmíd, Milan (referee)
The aim of this Bachelor thesis is a reflection of changes in the main reporting session TV Prima family. Since August 2009, when Jitka Obzinová was appointed by chief editor and publicity chief. After her arrival the changes began to implement and these were unique for the Czech media market. The changes led to the creation of the hourly information block, which allowed in messages to process of new topics which until then, was not in the news area. Development of the new information blocks which led to the cancellation of the news of sport as well as the abolition of the moderated by the weather. However the changes that have been made in the course of two years, have led to an increase in viewing current news FTV Prima. It did not transform only the content and structure of the main intelligence relationship but also a visual concept. Detailed chronological overview of the ganges arised after the analysis of print and online media for the reference period. Bachelor's thesis does not consist of a theoretical part but it has a practical part. Using quantitative methods of research namely the technique of the questionnaires which was intended only for respondents age category 15 and more managed to evaluate if the viewer with the changes. Bachelor thesis contains the interesting information about...

See also: similar author names
4 Cerovská, Ela
2 ČEŘOVSKÁ, Eliška
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