Home > Search Results: Čapková, Mariana
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing Activities of the Ministry of Agriculture to support domestic food and their effects
 Vojtěchová, Barbora ; Khelerová, Vladimíra (advisor) ; Čapková, Mariana (referee)
Due to the liberalization of the international trade, there is an increase in food imports to the Czech Republic. However, many producers are not able to face this competition and are forced to end up their business. This leads to the decrease in the production of agricultural commodities and foodstuffs which also reduces the food self-sufficiency of the Czech Republic. Therefore the Ministry of Agriculture (MA) runs activities in order to promote domestic food and the competition "Regionální potravina" is one of those activities. The related campaigns are aimed at both the producers and consumers. The aims of this thesis are to find out how producers perceive the competition Regionální potravina and activities of the MA and whether producers observe that competition and activities of MA have some positive effects. Another aim is to find out whether consumers know the competition Regionální potravina and activities of MA, whether they buy this food and whether they prefer to buy Czech food. The theoretical part concerns especially marketing and legislation related to the promotion of domestic food. The practical part is based on a survey among producers and consumers. Based on the results of this survey, the recommendations for the Ministry of Agriculture are set out.
Detailed record

See also: similar author names
3 ČAPKOVÁ, Magdalena
7 ČAPKOVÁ, Markéta
19 ČAPKOVÁ, Martina
8 ČAPKOVÁ, Michaela
3 Čapková, Magdaléna
7 Čapková, Markéta
19 Čapková, Martina
8 Čapková, Michaela
1 Čapková, Monika
7 Čápková, Markéta
19 Čápková, Martina
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English