Home > Search Results: Pecinová, Markéta
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 98 records found  beginprevious98 - 98  jump to record: Search took 0.00 seconds. 
Marketing Research of Customer Satisfaction in FITcentrum Chrudim
 Pecinová, Markéta ; Šíma, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Research of Customer satisfaction in FITcentrum Chrudim Objectives: Thesis "Marketing Research of Customer satisfaction in FITcentrum Chrudim" is in its final form a very important source of marketing information system of management in a medium-sized fitness center in Chrudim. Its aim is to determine customer satisfaction with products depending on their initial expectations. Acquired views, comments and criticisms of the provided services helped us to assess the state of the sports organization on the basis of which a proposal was submitted for possible improvement. Methods: The study is based on theoretical knowledge related to the selected topic. Marketing research based on the method of survey was one of the most frequently used methods for enquiring about customer satisfaction. Results of the individual questions of the questionnaire are shown in the graphs. Based on their interpretation, the state and operations of the surveyed organization was assessed. To obtain information about the operation of FITcentrum Chrudim, a semi- structured interview was conducted with the owner. Results: Marketing research is a unique source of information, which was still lacking to the organization, and therefore, the management of studied fitness center lost track of the actual requirements...
Detailed record

National Repository of Grey Literature : 98 records found   beginprevious98 - 98  jump to record:
See also: similar author names
1 PECÍNOVÁ, Marcela Ludmila
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English