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The Innovation of Marketing Plane of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Blahutková, Marie (advisor)
The bachelor thesis deals with the marketing plan of the Beskydská laťka. In the theoretical part a terminology of marketing. The practical part is focused on a design of marketing plan for Beskydská laťka. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing plan and communication of this event. Based on the results of the analysis a proposal of a modernization marketing plan is carried out.
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The Change Management in an Environment of Selected Sports Organizations
Stankovičová, Jana ; Nováková, Svatava (referee) ; Blahutková, Marie (advisor)
This paper includes change management in a specific environment of tennis club. First of all, there will be described the history of tennis, its formation and origin, and the rules. The next point, which is described in this paper, is the analysis of the current status of the tennis club, its operations and the conditions for the players. Another point includes financial situation; this section contains interview with club owners, inquiry with employees, and the evaluation. The last part of this paper, there will be prepared draft on how the service can be improved and how the employees performance can be enhanced.
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