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Managing International Event Grand Prix Moravie in Public Relations
Volný, Ondřej ; Blahutková, Marie (referee) ; Peričková, Lucie (advisor)
This bachelor thesis is dealt with increasing the efficiency of public relations while holding the international life saving tournament Grand Prix Moravie in Brno. The first part of the thesis is dedicated to the theory which is necessary for understanding the above mentioned issue. The following part is devoted to the analysis of the current status of the PR in the tournament. Several suggestions were advised to improve and increase the efficiency of communication with the public based on these analyses.
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Optimization Development of Organizational Structure of a Selected Sporting Club
Bosák, Tomáš ; Blahutková, Marie (referee) ; Kotrbáček, Václav (advisor)
The bachelor thesis is focused on the description and analysis of the activities of the hockey club HC ZUBR Prerov, Ltd. and subsequent optimization on its operation. The thesis is dividend into several parts. The first section presents the theoretical background, the next section describes the activities of sports club, which related to the participation of the club in the second Czech hockey league and are made SLETP a SWOT analysis, budget analysis, revenue and organizational structure. Based on the data from analyzes proposals are made solutions, their benefits and recommendations for change.
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The Study of Employment Athletic Clubs of Brno
Šaršonová, Michaela ; Lepková, Hana (referee) ; Blahutková, Marie (advisor)
This bachelor thesis deals with employment in athletic clubs in Brno. First explains the basic concepts. After the thesis is focused on the specification of individual athletic clubs. There are discussed qualifications for particular positions, as well as financial security professional athletes and coaches in clubs. This part is followed guestionnaire survey and its evaluation. In the last part of the thesis, suggestions for improvement in employment and quality of work through continuing education of sports clubs.
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Business plan - Proposal of a Fitness Centre Enlargement
Stehlíková, Jaroslava ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This Bachelor´s Thesis analyzes established fitness centre. The aim of this is create a draft business plan. The bachelor´s thesis is articulated into three wired parts – theoretical, analytical and the concept. The basic notions and terms are defined in the theoretical part. Strategic analysis – examines microeconomic and macroeconomic relations, i.e. the overall situation and market preconditions is define in the analytical part. The concept includes the business plan itself, i.e. the description of the company, vision, business, marketing and organisational plans and the financial aspects of the business plan.
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Business Plan - Physical Training Course
Müllerová, Marie ; Peričková, Lucie (referee) ; Blahutková, Marie (advisor)
This bachelor thesis focuses on the business plan of the university institute, which provides year-round sporting activities for students and employees of the Brno University of Technology and also for the general public. It contains basic information about the composition of the business plan and introduces a concrete compiled draft, worked out on the basis of multiple analysis.
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Project on Tennis Camp for Children and Youth
Terziev, Christo ; Lepková, Hana (referee) ; Blahutková, Marie (advisor)
The thesis is focused on the organization of a new suburban tennis camp, which will be held on the grounds TC Classic Brno. The camp will focus on the use of leisure time activities for children and youth. The work performed analysis of the current state and business proposal. The outcome of this work is meaningful leisure time activities for children and youth during the summer holidays, the development of physical activities of children. Getting more talents. Creating a profit and investment income to camp for further development.
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The Innovation of Marketing Plane of International Athletics Competition in the High Jump
Douchová, Tereza ; Kotyza, Petr (referee) ; Blahutková, Marie (advisor)
The bachelor thesis deals with the marketing plan of the Beskydská laťka. In the theoretical part a terminology of marketing. The practical part is focused on a design of marketing plan for Beskydská laťka. At First necessary information has to be gathered, which serves as a source for analysis of the current state of promotion and communication of Beskydská laťka. In the following part of the work there are suggestions described how to reach higher efficiency of the marketing plan and communication of this event. Based on the results of the analysis a proposal of a modernization marketing plan is carried out.
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The Change Management in an Environment of Selected Sports Organizations
Stankovičová, Jana ; Nováková, Svatava (referee) ; Blahutková, Marie (advisor)
This paper includes change management in a specific environment of tennis club. First of all, there will be described the history of tennis, its formation and origin, and the rules. The next point, which is described in this paper, is the analysis of the current status of the tennis club, its operations and the conditions for the players. Another point includes financial situation; this section contains interview with club owners, inquiry with employees, and the evaluation. The last part of this paper, there will be prepared draft on how the service can be improved and how the employees performance can be enhanced.
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