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Entrepreneurial project
Jobek, Roman ; Wasserbauerová, Radmila (referee) ; Sládková, Jitka (advisor)
This bachelor’s thesis deals with entrepreneurial project. It is a document that should go before each investment. The work mentions particular components of entrepreneurial project and develops them into a new subject and a concrete market. The aim is to gain a share in the market and satisfy customers´ and company’s needs. The work analyses entrepreneurial environment, market potential and seeks for convenient products and services promoted by efectual marketing.
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Business plan - Balky s.r.o.
Balkovič, Miroslav ; Štofan, Josef (referee) ; Sládková, Jitka (advisor)
In this bachelor work the firm Balky, s.r.o. is discussed and another way of its posibble development is considered. The theoretical part defines basic concepts including business plan and its structure. The practical part attends to the suggestion and the elaboration of the plan of a new business activity.
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Methodology of Competitive Strategy Creation of ICT Firms Implying the Clusters Membership
Sládková, Jitka ; Břusková, Pavla (referee) ; Koráb, Vojtěch (referee) ; Pavelková, Drahomíra (referee) ; Bartes, František (advisor)
The dissertation thesis is focused on the creation of the competitive strategy involving the cooperation with other subjects on the market. It has been chosen the concrete industry of Information and Communication Technologies (ICT). The specifics of this industry have been defined. Those specifics are highly determining factors for successful companies. ICT is extremely globalized and has interdisciplinary characteristics. It is the fastest developing industry with the lowest language barrier. This combination makes the ICT industry as a greatly potential world-wide expansion industry. The communication technologies became common part of information technologies and all together enter into other fields, such as energy, banking, health etc. The market is globalized and only one company has very small power. This is why the cooperation between companies is preferring form of gaining a number of strategic goals, e.g. entering new markets, collective R&D. The current state of competitive strategies and strategic alliances mapping is also the key part of the work. The clusters form of cooperation is described in more detail, because this platform of collaboration has been chosen as the most suitable one according the ICT industry specifics. Based on theoretical research the further research has been done. The collected data has been proceed with statistic methods used the MS Excel or STATISTICA software. The outputs show the key activities and factors of competitive cluster, together with potential risks and the benefits for the clusters members. All the above mentioned has been implied into the methodology of competitive strategy creation including the clusters membership. This methodology is the main goal of the dissertation thesis.
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Business Plan for SME Development
Bastlová, Pavlína ; Koudelka, Ivan (referee) ; Sládková, Jitka (advisor)
In this thesis, is an adapted business plan for the development and endorsment of small business. The thesis analizes the current state of the company, its possibilities and the problems that may occur. I am putting forward a proposal of possible changes mainly based on market research and feasability studies on the competition and its impact on the business and the financial analysis derived from this to which the company would benefit and develop. This thesis will serve as a document for implementation of the proposed changes to the business owner.
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Business Project
Zedníková, Barbora ; Vrba,, Kamil (referee) ; Sládková, Jitka (advisor)
This diploma thesis deals with a business project proposal formation. Subject of this proposal is establishment of a new shared service centre. This thesis is divided into three main parts. The thesis starts by introducing the theoretical knowledge, which is followed by analysis of the market and competition environment. Finally, it elaborates a complete procedure for establishing new shared service centre, including economic evaluation.
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Business Project
Vrba, Jan ; Legát,, Pavel (referee) ; Sládková, Jitka (advisor)
This diploma thesis deals with an entrepreneurial plan focused on innovation in company. Based on theoretical pieces of knowledge and discovered facts, it contains a proposal of solution, it´s conceivable positioning on the market and economical evaluation.
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Business Plan
Prášková, Klára ; Rudolfová, Štěpánka (referee) ; Sládková, Jitka (advisor)
This thesis deals with business plan of the cafe especially for mothers with their small children. In theoretical part knowledge of business plan realisation is described. In practical part marketing research, market analysis, SLEPT analysis, SWOT analysis and financial analysis are made. In the end of the thesis reality and final resolution of the business plan are reviewed.
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Market Analysis and Competition on the Soft Drinks Market
Zháňalová, Lucie ; JUDr. Michal Petr, Ph.D., ředitel Sekce legislativy a mezinárodních záležitostí, ÚOHS (referee) ; Sládková, Jitka (advisor)
The master’s thesis on the topic “Market analysis and competition on the soft drinks market” describes current situation on the market, its structure with the focus on existing competition, it put the accent on the evaluation of the strategy applied by the strongest undertaking on the market, examines a describes distribution channels and analyse the market demand for products including its estimation of the trend in the future. This thesis results from theoretical resources as are general analysis used for the purpose of the market studies oriented on business sector as well as common environment and its own functioning and the thesis is based on the competitive strategy defined by M.E. Porter. Further the thesis is dealing with data resources and methods of data handling, including data collection, classification, segmentation and its following evaluation. Master´s thesis is the guideline for the market analysis and decisions concerning entering new markets and among others gives the answers to the questions concerned the actual situation on the market and subjects that are operation on the market.
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