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The Style of Arnošt Goldflam's Plays
Denková, Magdaléna ; Mareš, Petr (advisor) ; Bozděchová, Ivana (referee)
This thesis presents Arnošt Goldflam as playwright with a peculiar position in the Czech culture. It summarizes basic knowledge about nature and style of dramatic texts and, on the basic of this knowledge, deals with stylistic and linguistic analysis of the part of the author's works which are original dramatic texts. It's based on the corpus of twelve games, that represent this kind of his creative work from the 80's until recently. The objective of the thesis is to determine the basic characteristics and language instruments involved in the structure and meaning of each game. Based on the analysis of instruments stylish construction of various levels and areas of language it defines the most significant common features stylish of all included texts and also author's progression in the use of language and style formation. Goldflam's theater work is characterized not only by choosing subjects, but also in the way of their language and staging interpretation. Author's creative activity is still undone, the thesis offers a view of only the selected area of his work. Powered by TCPDF (www.tcpdf.org)
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Language and style in prosaic works written by Irena Dousková
Kopecká, Tereza ; Mareš, Petr (advisor) ; Vaňková, Irena (referee)
The aim of the thesis is to provide linguistic and stylistic analysis of selected works written by Irena Dousková with focus on use of instruments of nonstandard language. A key criterion for the selection of individual texts was the presence of nonstandard language instruments in given prose. The following works were selected: a novel Hrdý Budžes (1998), a novella Někdo s nožem (2000) and a series of small proses O bílých slonech (2008). The thesis introduces Irena Dousková as a present author of both sophisticated and popular literature, summarizes the themes and critical reception of the selected works, which are further subject of linguistic and stylistic analysis. Based on the analysis results the thesis presents conclusions on trends in proses of Irena Dousková, and thus characterizes the individual style of the artist, whose main feature is a stylization of spoken communication.
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Hypertext as the Linguistics Concept
Bednářová, Hana ; Macurová, Alena (advisor) ; Mareš, Petr (referee)
The goal of this MA thesis is to capture how the term "hypertext" is comprehended especially in Czech linguistics. Close attention is paid to concepts from the area of the electronic hypertext realisation and to the related concepts from the field of literary studies. The relationship of the author and the reader in the case of production and reception of hypertexts is also taken into account. The topic of hypertextuality in contemporary culture is touched upon as well. Powered by TCPDF (www.tcpdf.org)
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Slogans, images, arguments: non-commercial advertising in social context
Kaderka, Petr ; Mareš, Petr (advisor) ; Nekvapil, Jiří (referee) ; Holšánová, Jana (referee)
This dissertation is devoted to the exploration of a new communicative phenomenon in Czech society - non-commercial advertising. I analyze advertising in the form of posters or billboards from a linguistic and semiotic point of view. On the structural level, my primary orientation is toward researching the constitutive elements of the advertisements, the relationships between the semiotic modes utilized, and the relationship of advertisements to other texts and genres from the discursive world of Czech society. On the processual level, I examine the way in which sense is made of the communicative object. The project is interdisciplinary in nature, connecting linguistic, semiotic, and sociological approaches, with a philosophical foundation laid in the work of Alfred Schutz. The text consists of two parts. In the first of these, I consider the topic from the analyst's perspective. Employing theories of the sign, genre, discourse, multimodality and argumentation, I analyze several tens of non-commercial advertisements which take the form of posters or billboards. The second part is devoted to the perspective of ordinary recipients. Using the method of focus groups, I investigate the interpretive processes of members of Czech society. In the concluding section, I characterize non-commercial advertising in...
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The competition of different syntactic devices expressing the semantic relation of comparison (based on the Czech-German material)
Pečený, Pavel ; Hošnová, Eva (advisor) ; Mareš, Petr (referee)
The thesis focuses specially on characterisation of the competition of syntactic devices used to express comparison in Czech. The research targets primarily the use of connecting expressions and certain case relations. The aim is to ascertain the tendencies manifesting in the distribution of the competition devices, which is also connected with syntactic, semantic or another factors, they may influence the distribution. The material basis for this analysis is based on the data from the parallel Czech-German corpus "InterCorp" and chosen corpuses of the "Czech National Corpus" (ČNK). The research found that the competition of the syntactic devices expressing comparison happens most often in a frame of one semantic type of comparison, i.e. in a frame of comparison based on unity and similarity on the one hand, and a frame of comparison based on difference on the other hand. Fundamental role in choosing of the competition devices is played by the semantic view-point. It is supplemented by a formal view-point on the syntactic level. The case relations and the preposition groups may link only comparison on the level of parts of a sentence, connection devices may do so on the level of complex sentences as well. The competition is partly influenced by the stylistic factors and the nature of text.
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Comparison of language and style of interviews in girls' and women's magazines
Bušková, Petra ; Mareš, Petr (advisor) ; Vaňková, Irena (referee)
This bachelor thesis is focused on comparison of language and style of interviews in girl's and womens' magazines. The intention of this thesis is to find out the differences and correspondences between the both types of magazines. General characteristic of an interview summarizing the information about range, lead paragraphs and pictorial component is in the introduction part of the thesis. The first part of the thesis explores an interview from language aspect - the particular language levels are analyzed here. The second part of the thesis explores an interview from communication aspect - the relationships among participants of communication, ways of asking questions and ways of responsing to them are described here. The end of this thesis contains the summary of results from both mentioned aspects.
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Producer and recipient in advertising communication
Lukáčová, Marie ; Mareš, Petr (advisor) ; Šebesta, Karel (referee)
The diploma thesis Producer and recipient in advertising communication deals with communication factors in advertisement, especially with role of producer, addressee and recipient who have principal influence on representation of advertisement. The thesis examines process of creation of advertisement, introduces basic vocabulary which is used in advertising agencies, and points out why is important to make a difference between parts of the text (headline, copy, claim), although it is necessary that these parts of the text work together. Special emphasis is put on claim and influence of advertisement on language and conversation of recipients.
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Discourse on drought in the Czech Republic. An Analysis of Multimodality
Nováková, Vendula ; Mareš, Petr (advisor) ; Lehečková, Eva (referee)
This thesis deals with the multimodality of verbal-visual texts. The theoretical section of the thesis presents multimodality as a phenomenon of the digital age and a research approach. Attention is also focused on the image as a text and the intermodal relationships between verbal and visual representation. The practical section of the thesis is devoted to the analysis of heterogeneous news texts within the discourse on drought in the Czech Republic, focusing on the mutual position of the image and the text and their news values.
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Analysis of selected factors of game performance in soccer players
Mareš, Petr ; Kokštejn, Jakub (advisor) ; Frýbort, Pavel (referee)
Name: Analysis of the frequency and success rate of dribbling, passing and shooting in the U10 soccer matches Objectives: Aim of this thesis is to determine frequency and success rate of individual game actions (dribbling, passing and shooting) in competitive matches in the category of older pre-school football. Methods: The analyzed file was consisted of U10 players. The probands were observed and evaluated in 4 matches. Each match was played 3x17 minutes with 6 players and 1 goalkeeper. The method of analysis was used to obtain individual data. For the research, 3 offensive game activities of an individual were selected - dribbling, passing, shooting. Results: There was not higher success rate of passing after more touches in comparison with first touch passing (First touch - 71,1 % more touches - 71,5 %). Dribbling is not used more at the opposite half (Attacking half - 44,3 vs defensive - 33,8 tries per match), but the success rate was higher in the defensive half (48,5 vs 47,1 %). In shooting we found more shoots inside the penalty area in comparison with outside penalty area shoots (20,3 vs 14,8 tries per match). The success rate was higher for shoots inside penalty area (69,4 vs 54 %). The front dribbling was not used significantly more in comparison with other types of dribbling....
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Czech-Polish false friends and their use in teaching Czech as a Foreign Language
Pohorská, Iva ; Bozděchová, Ivana (advisor) ; Mareš, Petr (referee)
The diploma thesis focuses on the so called "false friends" in contemporary Czech and Polish. Both languages are first introduced in the context of their linguistic and typological features as relevant to the subject of the thesis. Particular attention is paid to the differences between the two languages, and therefore possible language interferences. Furthermore, the paper discusses the issue of so called "false friends" and, based on the studies of E. Lotko, there were selected four types of false friends (grammatical (according to the grammatical gender of the noun), lexicographical, stylistic and valency false friends) and discussed more. Those lexical units are first characterized in general terms, and are then focused on the apecific "false friends" contained in the Common European Framework of Reference (levels A1-B1 for Czech as a foreign language). The second part of the thesis (based on the acquired theoretical knowledge) tries to design and recommend a methodology for working with so called "false friends" in the teaching of Czech as a foreign language to the target group of native Polish speakers. This includes worksheets for students as well as the methodology for teachers. Key words False friends, Interlanguage homonymity, Czech language, Polish language, Common European Framework of...
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