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High temporal satellite data assimilation for vegetation spectral characteristic assignment
Malíková, Lucie ; Langhammer, Jakub (referee) ; Štych, Přemysl (advisor)
The application of high temporal satellite image data for designation of the spectral characteristic of vegetation Abstract The objektive of this paper is to evaluate possibilities of high temporal satellite data assimilation for continuous monitoring of the spectral characteristic of vegetation. There is also given the suggestion of metodology for processing MERIS data and for continuous monitoring of spectral characteristic of landscape objects. Finally, vegetation cover database for the Czech Republic in the year 2009 is created from sectorial analysis. In the paper there is used the LSU classification and thresholding of vegetation indicies histograms. The universal decision algorithm for classification of vegetation landscape component are described and particular thresholding values for the year 2009 given. The finally product of this paper is Czech vegetation cover database for the year 2009 with overall accuracy of 63,35 %. Accuracy for forest is even over 80 %. Keywords: remote sensing, MERIS, vegetation, spectral reflectance, LSU, BEAM
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Company Marketing Strategy
Malíková, Lucie ; Baksa, Jiří (referee) ; Schüller, David (advisor)
The main aim of this diploma thesis is to design a marketing strategy for an advertising agency / design studio. The theoretical part contains a comprehensive overview of the marketing issues, marketing mix and marketing strategies. There is also included a creation of the analysis of external and internal company environment, project management and STP process. The current situation is discussed in the analytical part of the diploma thesis. The appropriate recommendation are defined according to realization of the marketing research through questionnaires and afterwards suitable marketing strategy is created for two years.
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