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The Internet as the marketing and Public Relations tools in classical music
Straková, Martina ; RADOK ŽÁDNÁ, Ingeborg (advisor) ; ŠTILEC, Jiří (referee)
I have chosen the above mentioned theme of my Master's Thesis not only with respect to my professional management activities but also due to my personal interest in issues of modern technologies affecting all of the areas of personal and work life.
The purpose of diploma thesis is not only to elaborate the summary of tools already applied in the Internet environment for use of marketing and Public Relations classical music but also the summary of new and emerging tools that could be applied for such use but have not yet been applied in classical music.
Generally, this thesis deals with the chosen theme at user level and describes current applicable means available at the Internet with regard to possible use for institutions functioning in clasical music. It summarizes obtained data on current and emerging technologies and provides a comprehensive and user-friendly survey of given issues.
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EL SISTEMA-INSPIRED PROJECTS AND POSSIBILITIES OF IMPLEMENTATION OF A SIMILAR PROJECT IN THE CZECH REPUBLIC
Režová, Markéta ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The present paper is based on the Bachelor Thesis El Sistema ? A Unique Music Education System in Venezuela by the same author, 2010, and it brings the provided information up to date and expands it by adding sections on El Sistema-inspired projects and on Possibilities of implementation of a similar project in the Czech Republic. The second section provides a comprehensive view of how the project spread worldwide and describes the main trends in three practical examples from Great Britain, Argentina and Germany. The third section deals with the baseline situation in the Czech Republic, the position of the non-profit sector, competitive environment and the possibilities of financing a similar project in the Czech Republic.
The Diploma Thesis, parting from accesible sources and own experience, is aspiring to be a theoretical ground for comparative studies and thinking, as well as for the possible implementation of a similar project in the Czech Republic.
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Current situation of czech publishing in alternative and underground music
Kovalová, Terezie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This thesis engages the question of whether it is even possible to popularize or proclaim alternative or underground project. For the analysis, I chose five publishers, Minority records , Starcastic , Polí5 , Citysurfer and Quazidelict . Originally I wanted to work also include publishing a happening agency AM180 together with their festival Creepy Teepee, but despite my repeated attempts I failed to contact its founders. After some research, I estabilished, that this community does not want to be externally presented and resists any publicity in the mainstream media.
Thesis is elaborated in an unconventional way, due to the absolute lack of information about all of these publishing companies, both in printed and online media, I decided to use form of a personal interview. Therefore I would also like to apologize for slang expression used by persons involved in these interviews. It illustrates the world which is discussed. In order to confront ideas, for all the interviews I used the very similar set of questions, that were altered depending on the specialization of the publisher.
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The Way of Financing the Selected Czech Orchestras in Comparation with Selected European Orchestras
Moravec, Jaroslav ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The purpose of this study is to explore the issues of financing selected Czech orchestras and to confront these economy mechanisms, which are well established in the Czech Republic, with some European orchestras. As the representatives of the Czech environment, I selected six orchestras in total; they are Czech Philharmonic, Prague Symphony Orchestra FOK, Brno Philharmonic, Pilsen Philharmonic, Janáčkova Filharmonie Ostrava, and PKF - Prague Philharmonia. Then, from Europe, I paid attention to the orchestras which are either close to the Czech environment in terms of history or area, or inspiring for us for various reasons. Specifically, I work with the following orchestras: Berliner Philharmoniker, Het Koninklijk Concertgebouw in Amsterdam, the British London Symphony Orchestra, and Slovenská filharmónia. The goal of this study is to create an overview of economy characteristics of all these Czech and European orchestras, to compare these ways and evaluate them.
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Financing the cultural sector in the Czech Republic
Krejča, Tomáš ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This diploma thesis looks at the region 's cultural sector in the Czech Republic , its functioning, structure and systems of financing. The basic approach of this work is economic and analytic view. The work deals with the environment in which cultural product is formed , the environment in which it is implemented, about the financial mechanisms that allow the formation of the product. Based on the analysis of specific data reflects upon the efficiency of certain bodies and over the meaningfulness of their financial, management and production mechanisms. The thesis analyzes the basic sources of funding for the cultural sector in the Czech Republic and based on the known attempts to suggest possible new methods and modifications to existing funding leading to greater efficiency and possibly better functioning entities within the sector involved, as well as the entire industry itself. However, this is only relevant proposal, which may contribute to improve the current attempt. But to definitely find new effective financing solutions of cultural sector to streamline the functioning of the current system and solve some of the problems associated with its functioning is not and can not be the aim of this work.
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Prague Film Orchestra
Kroužková, Marie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The present study primarily deals with the functioning of a student symphonic orchestra, i.e. The Prague Film Orchestra. It gives an overview of the Orchestra pursuits from its establishment up till its 10th anniversary, which is commemorated this season. Furthermore, the thesis offers a detailed description the Orchestra organizational layout, its financial back-up, concert venues and its repertoire. Apart from that, the paper accounts for the changes related to the title of this corporate body owing to the new Civil Code.
Last but not least, authentic examples major film music projects of the world format and their product specifics needs are included. Finally, a brief outline of the development and the history of film music from the period of Silent film till the time of The Hollywood Golden Age and the most famous film music composers is provided.
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New forms of marketing and their implementation in cultural organizations
Kučerová, Anna ; BĚLOR, Roman (advisor) ; ŠTILEC, Jiří (referee)
Master's thesis "New Forms of Marketing and Their Implementation in Cultural Organizations" deals with the current trends in marketing, especially in the fields of electronic media, on-line marketing, video marketing, viral marketing, social networks ang guerilla campaigns. These forms of marketing are embedded in the theoretical context of modern marketing approach, characterized by the orientation on customer, the need for long-term planning, using of all tools of the marketing mix, focusing on building of the brand and continual reviewing and measuring of the effectiveness. At the same time creative and interactive approach and development of dialogue with the customer are identified as a necessary part of theit succesful application. Examples of succesful implementations of these forms of marketing are demonstrated on specific case studies from the field of cultural organizations.
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Cultural and market-economic Aspects of transmission Opera Performances from Metropolitan Opera in New York (Met)
Krejča, Tomáš ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This B.A. thesis Cultural and market-economic aspects of transmission opera performances from Metropolitan Opera in New York(Met) aims to map one of the products the Metropolitan Opera in New York, the product of live broadcasts of opera performances in high quality image resolutin, the product Live in HD. Its aim is to capture the successful product development applying in the cultural field at a time close to his creation, but also a sufficient distance to enable him to capture the development and performance. Compares the conditions for applying the product (in the broader context of cultural functioning of the market) in theU.S. and Republic, explains the principles of operation of the product, examines the distribution and promotional network needed for its spread and points to certain elements and moments as a possible source of inspiration for the cultural market in the Czech Republic. This work is in the Czech Republic in this range yet unique.
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Production of the concert THE TENORS
Boháčová, Gabriela ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
This essay analyses the process of opera and pop music blending into one another. In particular, it focuses on The Three Tenors and their impact on this process, trend and on the phenomenon they have created. The practical part describes the process of preparation, implementation, and evaluation of a concert with the successful Canadian ensemble The Tenors, which builds on the previously mentioned trend of opera and pop music mixing into one genre, and the phenomenon of The Three Tenors.
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Music of Thousands - Mahler´s Jihlava. The History and Present of The International Music Festival
Kroužková, Marie ; ŠTILEC, Jiří (advisor) ; BĚLOR, Roman (referee)
The present study primarily deals with the history, functioning and financing of The International Music Festival Music of Thousands - Mahler Jihlava. It gives an overview of the individual seasons, dramaturgy, promotion of the festival, organizers and financial support. Furthermore, the study focuses exclusively on The Project Mahler Jubilee 2010/2011, on Gustav Mahler´s personality and a part of his life spent in Jihlava. A brief summary is provided of how the town Jihlava and the region of the Highland honour the memory of this world-known composer. An individual chapter reports, in general, on the fetivals´development, the selection of the biggest world and Czech festivals, their origin and focus.
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