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Utilisation of financial support for regional development in the region of Jihlava.
VAŇKOVÁ, Lucie
This work aims at introducing and analyzing financing development possibilities of The Region of Highland, namely the evaluation of drawing financial resources from the Programme of renewal of rural areas and the Programme of the development of economically weak and structurally disabled regions of Highland. The priority of the development, investment projects fixed on them and quantity of financial resources were to be submitted, expressed in numbers and described their development in time. The contribution of this work consists especially in the contribution of absorbed financial resources from those given to the Programmes of The Region of Highland. The resources from the Programme of rural areas and the Programme of the development of economically weak and structurally disabled regions that The Region of Highland is going to absorb in terms of single endowment titles of these Programmes, is going to significantly make for achievement aims given by the development plan. The essential characteristics of realized projects should include: creating new jobs, support of entrepreneurial activities, improving the quality of local roads, improving travelling for inhabitants of Highland villages and attaching to these communication on main regional highways, improvement of offers and services in the field of tourism.
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Marketing of spa hotel services
Vaňková, Lucie ; Střítecký, Rudolf (advisor) ; Frková, Ludmila (referee)
My thesis are focused on importace of marketing application through marketing analysis of the spa hotel that is occured in dynamical competitive environment. In the first chapter of my thesis are represented theoretical marketing ressources in a field of health services that leads to beneficial market position of enterpreneur entity. In the next chapter, marketing mix analysis, micro and local analysis and following evaluation of enterpreneurs competition situation are accomplished. This chapter comes out of internal resources of spa hotel afforded from marketing departement representative. The final chapter includes analysis evaluation towards to theoretical marketing knowledge.
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