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Digitalization in the book industry and its market impact
Lipert, Martin ; Kešner, Martin (advisor) ; Frič, Jaromír (referee)
The aim of the Master's thesis is to analyze the current literary environment in relation to the coming digitalization. The work is focused on several sub-themes that are essential and have an impact on shaping the market as the technology used, the legal concept of electronic documents, protection against illegal distribution of documents and also the economic aspects of electronic publishing. The work is based on the experience of the author, who deals with this issue in great detail on multiple levels.
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Business plan – Development project of IRBOS, s.r.o. company
Myšák, David ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The aim of the thesis is a description of the planning, establishment and implementation of development project of IRBOS, s.r.o. company. The thesis is divided into theoretical and practical parts. The work is divided into theoretical and practical parts. The theoretical part explains and describes used terms like business, business, entrepreneur, business plan, financial plan and organizational structure of the company. The practical part is already covered by the project itself and contains information about the business plan,staffing, marketing and business strategy and financial aspects of the project.
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Analysis of the communication mix in SME segment
Hlohinová, Monika ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The main goal is to carry out a detailed analysis of the communication strategy of a company working in construction industry in the Czech market. Analysis is focused on the issue of the communication mix and appropriate application of instruments, depending on specific projects. Also included is a comparison of instruments used in the communication mix of the company with instruments used in the field on the domestic or foreign markets.
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The comparison of small and medium-sized enterprises support in Czech Republic and Slovak Republic
Klačková, Katarína ; Kešner, Martin (advisor) ; Slížik, Dušan (referee)
The diploma thesis deals with the topic of supporting small and medium-sized enterprises. The objective of the thesis is to compile a summary of institutions concerned with business support in Czech Republic and Slovak Republic and compare certain types of business support in both countries. The first chapter clarifies the basic terms, shows definitions of micro, small and medium-sized companies according to different institutions and explains how small and medium-sized companies contribute to the economy of Czech Republic. The second chapter deals with institutions that are concerned with business support and support programmes financed from a state budget in Czech Republic and in Slovak Republic. Particular institutions provide enterprises with informational, material and financial support and are focused differently according to the purpose of their foundation, specific business segment they deal with or activities they perform or services that they provide. The third chapter is focused on business support from the European Union. The most important business support programme in Czech Republic is Operational Programme Enterprise and Innovation and in Slovak Republic Operational Programme Competitiveness and Economic Growth so the greatest attention is oriented on these two programmes. The fourth chapter deals with certain types of business support and compares their focus and results in Czech Republic and Slovak Republic. The comparison is made between particular types of support (e. g. indirect support, microloans), between specific groups of entrepreneurs (e. g. businesswomen, starting entrepreneurs) and particular business activities (e. g. export, business presentation). The conclusion reviews the results of the thesis and gives an advice which country has more favourable conditions for starting a business.
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Business plan
Horáková, Ivana ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The goal of my thesis is to create a business plan focused on establishing the agency Irsky sen Ltd. Agency will arrange jobs for Czech students in Ireland. In the theoretical part there is described in general how the structure and the content of the business plan should look like. In the practical part there was used a tool of the SLEPT analysis for analyzing of environment of Ireland and its specifics. The analysis focuses on the facts which can influence the agency Irsky sen Ltd. The same tool was used to describe the Czech Republic. The next part of the thesis is the particular business plan for establishing the agency Irsky sen Ltd. In conclusion there is evaluated the establishing and running the agency Irský sen Ltd.
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The causes of failure of small or medium enterprise
Levrincová, Alexandra ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The thesis is focused on analyzing the causes of failures of small and medium enterprises. It is intended for everyone who thinks about establishing own company. It also shows the problems each entrepreneur will have to face one day. The theoretical part includes the definitions and characteristics of SMEs and highlights their importance in national economies. The practical part reflects primarily Slovak business environment and analyzes internal and external problems that businesses face through their existence. The data obtained from the qualitative research points to specific problems, which are currently the main barriers to the development of SME in Slovakia.
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Business Plan – Electronic Shop Specifics
Pokorná, Ela ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
This bachelor thesis is focused on creation and realisation of business plan for establishment of electronic shop. I would like to cover particular parts of the plan like selection of business entity type, formulation of business objective, portfolio making, market and competition analysis, financial calculations, marketing and promotion and others in strongly competitive internet environment. Practical part of this paper is dedicated to preparation and building of jewellery electronic shop "Napadite sperky" which I have found recently.
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Business Plan - Wellness hotel
Staňová, Jeannette ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
The dissertation Business Plan - Wellness hotel contents both the theoretical principles of writing a business plan as well as, in particular, the practical part. The practical part is the real business plan concerning building, starting to operate and successful functioning of the wellness hotel. It contents all the appurtenances of a business plan, such as the market analysis, competition analysis, marketing plan, plan of production, financial plan, etc. The main aim of the dissertation is to assess and to decide, after a complex processing of the business plan, whether to implement the project or not, taking into consideration all the risks and circumstances.
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Potential causes of a failure in the case of small and middle sized enterprise
Pajskrová, Andrea Marie-Anna ; Křížek, Miroslav (advisor) ; Kešner, Martin (referee)
This bachelor thesis examines possible causes of an busi-ness failure in case of a shortly established fashion shop belonging to the category of small and middle sized enterpri-ses. The target of this thesis was to evaluate the development of this business during the last three months and the potential for its failure. As a basis for this evaluation was used the business plan and its comparison with the actual develop-ment after three months of functioning. Besides finding the potential causes for failure, the author's aim included also recommendations for their avoidance in the future. In writing of this thesis the author used, in addition to the paperwork of the business in question, that is, the owner's documentation, also information and facts obtained through her own research.
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