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Detached house, Libcany
Michálek, Tomáš ; Kalábová, Tereza (referee) ; Bečkovský, David (advisor)
In the Bachelor's thesis is dealt with new above-standard modern family house. The object is placed on the free land that was previously used as a garden and orchard. The building is connected to the surrounding areas. The House is located in the village of the Hradec Králové region, in the Towns of p.p.č. 355/7. Built-up area object is 173,44 m2 Building has two floors. Roof of the House is composed of two flat roofs. The building is situated on gently sloping terrain. As the main building material was used a system of VELOX. The input part of the object is made up of an entrance, the entrance to which can be accessed from the garage. Area continues into the corridor, from which we get into stair Hall, study, which can also be used as a guest room, WC, bathroom and closet. From the stair Hall to go after the stairs to the 2nd floor, kitchenette with dining area, through which we get into spacious living rooms. From the living room, dining room and from the study can be accessed on the terrace and adjoining garden. At the entrance to the 2nd floor of cetrální Hall, a person can get in all the rooms. It comes to the bedroom, two children's rooms, technical room, closet, bathroom and toilet. The bedroom is a spacious dressing room and green terrace.
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Management of Marketing Campaigns in an Environment of Social Networks and Evaluating their Effectiveness
Michálek, Tomáš ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
This thesis is an analysis of the efficiency of managing social media campaings of Faculty of Management in Jindrichuv Hradec, as well as a new proposal of its improvements. The first part of the thesis explains theoretical expressions on the topic above, including marketing communication, public relations, media planning and online marketing. The second chapter turn the theoretical knowledge into practice, contains of concrete activities of Faculty of Management in Jindrichuv Hradec in comparsion with its competitive faculties. Conclusion of the thesis consist of recommendations for managing the social media campaings and its further tracking of the efficiency.
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The Film Industry Support Programme
Michálek, Tomáš ; KALLISTA, Jaromír (advisor) ; ŠUSTER, Jan (referee)
This bachelor thesis is devoted to study the configuration of the applied methods of the governmental supporting of the Czech film industry and Czech cinematography at the same time. The choice of such thesis subject is motivated by implementation of the film incentives in the Czech Republic.
The aim of this thesis is finding common points and aspects of the The Film Industry Support Programme (PPFP - film incentives) with the other, long ago established forms of government film support. Revision of intents of the PPFP as well as its sense and comprehension of its assessing criteria for choosing projects to be upheld ? is very important.
To comprehend these matters, deep knowledge of evolution of the governmental attitude towards film industry and cinematography is needed to be used. To study the incentives fundamentals, it is also crucial to know and understand the European policy related to these matters.
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Financial Analysis of a Firm Wincor Nixdorf, s.r.o.
Michálek, Tomáš ; Pevná, Jana (advisor) ; Kořínek, Tomáš (referee)
Subject of the thesis "Financial analysis of Wincor Nixdorf, s.r.o" is analysis and evaluation of the situation in the company in years 2005 - 2009 using general methods of financial analysis. First part of the thesis explains theory and methods. The next part applies all of this creating financial analysis of Wincor Nixdorf, s.r.o. The final part summarizes financial situation of the company between 2005 - 2009.
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Spatial and economic effects of the population ageing in the Czech Republic
Michálek, Tomáš ; Kouba, Vojtěch (advisor) ; Krebs, Vojtěch (referee)
The demographic ageing is an inevitable result of social and economic changes of recent decades. Although it fully affects the Czech Republic in the near future it is necessary to adopt proper precautions to minimize its risks and take the opportunities now. This bachelor thesis analyzes the causes and effects of the population ageing in the Czech Republic, examines the possible transformations of the pension system and public health care. It offers a range of measures to reduce the negative impacts of the population aging and points to the possibilities that arise in connection with this trend. In the second part the thesis focuses on the active ageing program and its implementation in the city of Prague. By using the questionnaire, it examines the supply and demand of activities for seniors. On the basis of obtained dates are built characteristics of organizers of these activities and charted their spatial distribution, legal form and economic situation.
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