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National Repository of Grey Literature

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Marketing Strategy of ČSOB, Comparison with the Competition Mašková, Kateřina ; Zamykalová, Miroslava (advisor) ; Bouška, Milan (referee) The bachelor thesis deals with the analysis of ČSOB's marketing strategy, which is afterwards compared with the strategies of the biggest competitors of Československá obchodní banka, a.s. on the Czech market. The aim of the comparison is to find out the strengths and the weaknesses in ČSOB's marketing strategy. Then the issue if ČSOB applies sufficient communication policy oriented to the students is discussed. From the questionnaire carried out among the owners of student's accounts it seems that ČSOB lags behind its biggest competitors in that perspective. Detailed record

Test of interactions of 8-methoxypsoralen with serum proteins, albumin and immunoglobuline IgM, and with a histone H2A by the method of fluorescence spectroscopy. MAŠKOVÁ, Kateřina The bachelor thesis deals with interactions of 8-methoxypsoralen (a compound used in PUVA therapy) with three different types of proteins, human serum albumin, immunoglobuline IgM and histone H2A. The technique of fluorescence spectroscopy was adopted for studying the interactions. In the introductory part, fundamentals of fluorescence spectroscopy are presented and characteristics of individual compounds used in the study are given. Detailed record

National Repository of Grey Literature : 22 records found   21 - 22  jump to record:

See also: similar author names
5	MAŠKOVÁ, Kristýna
1	Mašková, Kamila
6	Mašková, Karolina
6	Mašková, Karolína
24	Mašková, Kateřina
11	Mašková, Klára
5	Mašková, Kristýna

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