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Insurance of pilots and cabin crew
Kučerová, Lenka ; Ducháčková, Eva (advisor) ; Daňhel, Jaroslav (referee)
This thesis on the topic "Insurance of pilots and cabin crew" deals with one of the professional groups of insured which in this case are pilots and cabin crew - the frontline staff on board of a commercial aircraft. It characterizes risks associated with these types of profession and possible ways of their elimination by insurance with a particular focus on health and travel insurance. The last chapter of this work also analyzes an offer of travel insurance suitable for pilots and cabin crew and it refers to exceptions from insurance claims related to the performance of these jobs.
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Brand piracy problematics
Kučerová, Lenka ; Mikeš, Jiří (advisor) ; Levora, Jan (referee)
This thesis deals with problems of brand piracy. The main objective is to evaluate the current situation in the various types of piracy, focusing on product piracy especially in the forms of counterfeiting and product imitation. The work consists of a theoretical and a practical part. The first chapter of this part concentrates on the general overview of brand policy. The important role and the value of the brands very much influence the purchasing behavior of consumers and support the presence of non-original products. The second theoretical part is further dedicated to the different types of piracy and legal protection of brands falling under the scope of intellectual property rights. To achieve a more comprehensive view, the practical part considers attitude, shopping behavior and opinions of Czech consumers on this issue.
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Impacts of economic crisis on the managing of communities
Kučerová, Lenka ; Sedmihradská, Lucie (advisor) ; Pšurná, Pavla (referee)
The thesis deals with effects of the economic crisis on the performance of two selected municipalities, Slaný and Smečno. There is analyzed the influence of crisis on the financial management of municipalities in 2008-2010. The thesis proposed ways communities can prevent a reduction in tax revenues and increase in current expenditures. Follow the determination whether these communities use these options. An integral part is the financial analysis that evaluates the financial health of both communities in 2008-2010.I focuses on the basic of indicators based on income and expenditure, as well as the debt and liquidity indicators. The work shows that the economic crisis has affected both municipalities. A noticeable drop in revenue was primarily in income taxes. On the contrary, stable sources of municipal budgets have become a value added tax, property tax and local taxes. Both municipalities have in times of economic crisis created sufficient financial resources and were able to easily pay their obligations. None of the municipalities is more indebted and their debt service gradually declined.
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External and internal contamination by radioactive substances (tutorial)
KUČEROVÁ, Lenka
The text concerns the creation of a complete education programme focussing on internal and external contamination by radioactive substances. The education programme is composed of several chapters explaining the given problem to the student. The first part of the text explains certain basic facts concerning ionizing radiation, radioactivity, and the quantities characterizing these phenomena. Further, the text explains the effects of ionizing radiation on the human body. The third section describes all sources and routes of contamination by radioactive substances, and historically important radiation events. Further, attention is paid to individual radionuclides and their behaviour in the body. The chapters entitled `internal and external contamination{\crq} deal with the issue and nature of these types of contamination, protection from the individual types of contamination, and subsequent measures in case they take place. The result is an education programme in the Moodle e-learning environment, which will serve as an education tool for students of the study field of Radiological Assistant and Protection of the Inhabitants at the College of Health and Social Studies of the University of South Bohemia. Simultaneously, it will ensure their better orientation in this subject, namely and especially through better availability of the prepared education material.
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The Chosen Overseas Territories of France and their Potencial for International Trade
KUČEROVÁ, Lenka
This undergraduate thesis deals with the chosen overseas countries and territories of France (Guadeloupe, French Guyane, Réunion and French Polynesia) with the orientation to their potentials for foreign trade. This thesis comprises even basic political-geographical information about the individual territories. It also comprises the information about the world trade policy and the trade policy of the European union. The trade policy in the individual overseas territories differs depending on their position in the European union and follows the rules of law of the European union and the World trade organisation. In the last part of this thesis, which refers the characterization of the economy of individual territories, I rated the potencials for foreign trade.
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Influence of advertisement on retail
Kučerová, Lenka ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The purpose of this thesis is the connection of two aspects: retail and advertising and to provide general overviews. To foreshadow expected changes in the consumer's behaviour and establish how important the role advertisement constitutes. Research is also focused on direct influence of advertisement on customers. This thesis is composed of both a theoretical and a practical part. The first two chapters of the theoretical part represent a description of basic information about advertising and Czech retail situation. To reach a complex overview on advertising from the retail customer's side, the third chapter of the theoretical part concentrates on the connection of these aforementioned sections. Furthermore, what kind of marketing communication strategies the Czech retail chains most frequently use and in which areas most often incur the most expenses. The practical part explores my own marketing research and the impact of the retail chain's advertising on its consumers.
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