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Personal marketing in shared services centres
Svoboda, Tomáš ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This diploma thesis deals with the topic of personal marketing in the area of shared services centres, mainly by its external part focusing on acquisition of university students and graduates. The main aim of the thesis is to propose improvements for personal marketing strategy of one concrete company. For this purpose, the key notions from the field of personal marketing as employer branding and employer reputation are defined as well as the terms from the area of shared services centres. After the definition of SSC, the sector of shared company services is going to be described to give reasons for the need for them to set up an effective personal marketing strategy aimed on university students and graduates. In practical part the assessment of the current approach to the personal marketing of the chosen company is to be made by analysing individual elements of its personal marketing strategy and comparing it to its competition. Then by using that and the results of the survey made amongst the target groups, the recommendation to improve current HR marketing strategy of the chosen company will be concluded.
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Fishpond sediment – new approach to the nutrient recycling in the agricultural landscape
Potužák, Jan ; Duras, J. ; Kröpfelová, L. ; Šulcová, J. ; Chmelová, I. ; Benedová, Z. ; Svoboda, T. ; Novotný, O.
Possibilities of the use of the fishpond sediment in the improvement of arable land is discussed. Among others, this approach has a high potential to contribute to the recycling of phosphorus in the agriculture landscapes. For this purpose, we propose set of particular techniques which were tested in the field study.
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Theoretical Bases and their Representation in Surrealist Work of Vítězslav Nezval
SVOBODA, Tomáš
The time period during which the Surrealist Group in Czechoslovakia and during which Vítězslav Nezval was creating surrealistic works has several theoretical bases in psychology and philosophy. The purpose of this thesis is to list these bases and interpret them in connection with Nezval's surrealistic works. Sources used comprise of fictional and theoretical literature and also period press and publications about surrealism.
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Surrealist group Ra and its literary and art work from 1936 to 1948
SVOBODA, Tomáš
This bachelor thesis describes the creation, influence and dissolution of the surrealist group Ra, primarily in 1936 - 1948, whose representatives are known mainly as the younger surrealists. First, I will briefly introduce the older generation (Surrealist Group in Czechoslovakia), which meant for young authors the starting point. However, Ra formation bridged it and worked as an individual, stand-alone unit. I will focus both on the common group activity, in which the literary and artistic expressions diffused, and on individual members and their works, enriching the Czechoslovak surrealism in that period.
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Comparison of mobile operating systems from the perspective of the development, distribution and monetization of applications
Svoboda, Tomáš ; Pavlíčková, Jarmila (advisor) ; Pecinovský, Rudolf (referee)
The subject of this thesis is to compare the most widely used mobile operating systems from the perspective of the development, distribution and monetization of applications developed for these systems. Compared systems are Android, iOS, Symbian OS, Windows Phone and BlackBerry OS. The thesis defines a total of 16 criteria against which systems are compared. These criteria are further divided into three categories, namely SDK features, functionality and distribution and monetization. All criteria have assigned weights which are determined by the paired comparison method using the Fuller's triangle, which is part of the Annexes of this work. Practical part of this thesis is focused on determining the values of defined criteria. Each criterion is evaluated separately, including an analysis of results. The overall evaluation is performed in a separate part of the thesis and is composed by categories evaluation and overall evaluation.
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Performance Measurement of Salespeople in Software Company
Uhlíř, Radek ; Novotný, Ota (advisor) ; Svoboda, Tomáš (referee)
This thesis is focused on research of available resources about applicable methods and approaches of implementation of Business Intelligence in sales department of mid-size local company focused on information technologies. The solution is aimed on controlling and performance measurement. Local specifics and company culture of innovation and creativeness are considered during the whole work. The next part of the work is analysis of the company environment and appropriable process of implementation matching current maturity level of company. The goal is to define appropriable set of indicators for performance measurement of sales representatives in order to reflect the reality and allow the relative comparison of individuals. This solution is applied in specific company and as a result there are identified issues of this proposal and suggested recommendations for the future modifications. The work is based on research of available resources and identification of the best practices methods of design and implementation of this system. The next part contains detail analysis of the company, application of conclusion of the theoretical part and suggestion for optimal process of successful adaptation. As a result the structure of metrics has been built and it was verified that the detail analysis is required for relevant definition of the scope of the project, identification of risks and preparing the real schedule. It has been verified, that implementation of performance measurement system requires complex changes in company culture and close coordination to other triggered changes in workflow and quality of recorded data in information systems.
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Possibilities of the music objects operations
Svoboda, Tomáš ; Hons, Miloš (advisor) ; Tichý, Vladimír (referee)
This thesis deals, first of all, with the different ways of dividing music space (Chapters I-III). It can be divided into two dimensions ? sound dimension and time dimension. The structure of each dimension can be further divided. In this way, within each dimension will be created various (sound and time) objects, decided either by the concrete structure, or, if the structure cannot be assigned, by an outline describing the shape of the object. Only by combining objects from both dimensions, will types of music objects be created. Those which have no inner order will be called a group. By permutation of the elements of this group, different, precisely organised shapes will be created. Such objects will be called segments (Chapter IV.).
Chapter V. is dedicated to the music objects? operations. All operations are either partial (progressing in the frame of one dimension), or total (simultaneously progressing in both dimensions). Such operations are: transposition, multiplication, inversion, turn, etc.
This knowledge is to be used in the universal method of contemporary music analysis. In this way, the type of the music object and its changes caused by the ?operations? can be defined. As result, it will be possible to assess the structure of the composition as a whole. The information can also be used in the opposite way: as a compositional progression, consisting of creating objects and using them in ?operations?.
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